My greatest attribute is the passion and drive I hold for the companies I represent and using that to achieve strategic business outcomes.
I have had significant experience in leading and partnering with organisations to achieve customer-centric success & commercial excellence through Marketing, Brand, and Communications strategies.
With a focus on the consumer space (premium Retail, Fitness, Fashion & Technology), I have experience in developing new business in fast-paced, highly competitive markets across AUSNZ (both in-house and agency-side). From a global retail company to an Australian start up, to a NFP, I understand what it takes to set up teams, systems and processes to grow.
Deep collaboration, a creative vision, stellar relationship building and meticulous planning have been key to the success of each endeavour. A people focused and compassionate leader who leads through development of her team first, I have a proven track record of achieving results and managing high performing teams to deliver outstanding results.
My expertise includes:
- Devise high level omni-channel Marketing strategies: end to end management and elevation of integrated marketing strategies across all consumer touch points
- Champion of customer experience excellence
- Enhancement of brand messaging and experiences across all channels - Stakeholder and relationship management (including internally CEOs, Board - and also externally with agencies - PR, Creative and Digital)
- Strong project management - Passionate and approachable, collaborative leadership - Set up systems, processes and education to enable growth
- Marketing all rounder! With a passion for developing others, I am currently a mentor for Marketing Women Inc and The Australian Fashion Council (AFC) (legacy mentor now).
View LinkedIn profile here