An Hour With Pty Ltd.

Iantha Yu


With over ten years of experience in the media and publishing industry, I am now the founder of my own boutique creative agency PicStudio where I work with the likes of Samsung, Clarins, Alkira, Monday Haircare, Trove, James Estate and Skin Physics (just to name a few!) on creating engaging content for paid advertising, social media and website content.

As an influencer, I have also fronted numerous advertising campaigns for brands including L’Oréal Paris, L’Oréal Professionnel, Kérastase, Olay, Sukin, Grown Alchemist and more. 

Most recently, I was the Acting Beauty Director of marie claire Australia and the Beauty Editor of BEAUTYcrew, Australia's number one online beauty destination. Here, I worked on executing video content, writing and styling editorial and advertorial stories, creating social strategies, production for TV commercials and executing experiential events for readers. I've also worked on numerous editorial features, advertorial pieces, and video work for iconic brands such as Women's Health, Broadsheet, Adore Beauty, Virgin Australia Voyeur, Cosmopolitan and SHOP Til You Drop.

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